Perfume Package Design

This is a set of perfume packaging that I created. The idea first came to me when I was looking back through my sketchbook and saw a doodle of mine. The doodle is of lemons and vines. The lemon made me think of perfume and I thought that the doodle would make a perfect starting point for a pattern for the packaging. I decided to redraw the pattern so that it was less busy and condensed, making it more simplistic and appealing. I then used image trace on the new pattern. The image trace gave the design a watercolor effect which was just what I was looking for. I then used Illustrator to make 2 variations of the original design, one with oranges and one with pink grapefruit. Thinking of all the citrus fruits made me think of the name of the perfume, Zesty.